This is a few days old, but let's polish it up and make it look shiny and new again.
The ACC Championship Game will be moving to primetime (and cable) for the first time since the original game. The big question that remains, however, is why? Let's look at some numbers
5.5 The Nielsen rating for the 2008 Big 12 Championship Game
9.3 The rating for grand daddy of them all...The 2008 SEC Championship Game. Okay, maybe that's not fair given that it was the highest rated SEC Championship Game ever, but still that leads us to...
2.6 That's the rating for the 2008 ACC Championship Game.
27,360 How many people were in attendance at the ACC Championship Game last year. That not even half of Raymond James Stadium, where the game was played.
So what does this tell us? That the ACC isn't quite ready for the bright lights that go along with an 8 pm start time. The league needs to do a lot more than simply change the time of their game; officials need to figure out why the interest just isn't there (possible answers: smaller schools and more interest in basketball) and why promotion for these events has gone to the wayside. So step up your game ACC. If you want to compete with the big guys, you better start acting like one
Photo credited to sportsbusinessjournal.com
That's interesting to note. I wonder if there are any ACC pre-season favorites that look like national title contenders, so much so that they think they can get the viewers.
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